Author and men's ministry expert, Kenny Luck, is confident that his radio program, the "Every Man Show," launching at the Salem Broadcast Network's 99.5 KKLA in Los Angeles on Monday, will become a catalyst for changed lives, something that is much needed in America's cities today, he said.
"Spiritually and relationally healthy men are in high demand but low supply in our country — especially in our metro-urban cities," Luck said. "Every parent wants their son to become one and their daughters to marry one, and that desire includes me for my grown children. But there is a drought. The launch of this outreach in Los Angeles and Orange Counties could not be timed better."
He explains, "The goal of the show is that every man in our city know some man who is a committed follower of Christ and is on a journey that obviously reflects such a commitment."
Luck, who is the founder of Every Many Ministries, said he has worked the "ground game" of ministry to men all over the world for 20 years and doing so has "opened up a passing lane for this moment to really score big and reach a lot of people for Christ."
"God has opened the door to go long. He has prepared us well and we are now equipped to manage and disciple millions of men and tens of thousands of churches for a movement," he said.
For its part, KKLA states that it is committed to empowering the family and sees this programming move as a way to accelerate that mission on all levels.
"We are very excited about Kenny and 'Every Man' having a presence on KKLA. Men's ministry content is underrepresented on the airwaves and this will meet great needs," said Craig Beisel, the station representative who first met with the Every Man team more than a year ago to begin discussing the possibility of the show.
"Our leadership is excited about the prospect of having messages that inspire and encourage men to be spiritually and relationally healthy," he said. The program is scheduled to air Monday through Friday, following the evening broadcast of Focus on the Family.
Luck said he believes that KKLA's decision to air the "Every Man Show" (10:30 p.m. PST) during the time slot right after the highly popular Focus on the Family means that the station is committed to helping support the movement of spiritually healthy men in the city.
"One of the greatest gifts that any organization can give to a community, especially at this time in our country, is spiritually healthy men of character who give life to the people and community around him."
The absence of spiritually healthy men in a community leads to chaos, destruction, and in the worst case, violence, he said. "It says a lot that KKLA wants to be part of a movement that blesses primarily women, children, and families, through a movement of healthy men."
Luck adds that 53 percent of the 3.5 million people who listen to KKLA, according to the station's stats, are men. Now, the station will have something specifically directed at men, because they know the "social calculus of what a transformed man means to children and family."
He defines a healthy man as someone who brings a healthy character into every level of the community wherever they go, whether it's the workplace, or while coaching sports teams and mentoring kids, inside their church, or in their family.
"Everywhere they go their healthy character goes. Their healthy character is manifested in life-giving conduct that blesses people versus making them suffer. The alternative is broken male character which creates suffering everywhere that man goes, beginning with his family and extending to the community and to the workplace," Luck said. "We need strong, healthy leadership, especially at this time in our country."
He explains, "The question is not, 'Does every man in Los Angeles have influence?' The question is: 'What kind of influence is he having?' The Bible says that every man has a blast zone of influence and what determines the quality or texture of that influence, good or bad, is what he's made of on the inside."
Luck, who said he is humbled and in awe of the opportunity to broadcast the Every Man Show on KKLA, considered one of the top Christian stations in the country, is a pastor at Crossline Community Church in Lake Forest. The show on Monday will be the first in a series titled, "The Blast Zone."
KKLA 99.5 FM is available to the Greater Los Angeles area, including Orange, Riverside, and San Bernardino counties, as well as on the internet at KKLA.com.